posterous ponderings at monicawright.com

By Kipp Bodnar

Mon, Dec 28, 2009

For marketing bloggers, December marks the month where a mountain of posts predicting social media trends in 2010 are written. This year is not any different. We have seen the flood gates open with all types of predictions, some specifically about B2B and others referring to social media in general. Here is a list of 13 posts predicting what 2010 will bring.

1. eMarketer: 12 Digital Marketing Predictions for 2010
Lee Oden reviews the predictions made by eMarketer and finds mobile, ecommerce and social search leading the way in the new year.

2. 10 BtoB Marketers Predictions for 2010
Paul Dunay starts his predictions with the importance of Facebook for B2B marketers, and also talks about mobile, corporate websites and lead generation.

3. 10 Ways Social Media Will Change In 2010
Ravit Lichtenberg wrote a guest post on Read Write Web that highlights the all-encompassing nature of social media, the importance of ROI and the role of women in social media.

4. Social Media 2010: it’s time to get boring
The Church of the Customer follows an in and out format with the following entries included as in in 2010: turning employees loose on Twitter, Foursquare and the CMO participating in social media.

5. This is the future of social media
Mark W. Schaefer’s list looks unlike any other and includes his thoughts on human coupons, ongoing privacy debates, man-machine interface and the digital divide.

6. 100 Social Media & Content Marketing Predictions for 2010
Joe Pulizzi put out the call for predictions and presents over 100 predictions from more than 60 marketing, content marketing, custom publishing and social media thinkers and writers. The trends he found across those predictions are video, mobile, outsourced content, quality content and offline conversations.

7. 2010 Predictions: Will social media reach ubiquity?
Jennifer Leggio also turned to her network for predictions, and she presented the thoughts of 31 thought leaders, entrepreneurs and social media practitioners. Her summary of these predictions is that social media will be more about how companies do things, rather than a shiny toy.

8. 11 Smart Marketers Shared Their 2010 Predictions
Beth Harte takes a different approach to crowdsourcing Marketing Profs predictions and opens the question up to their LinkedIn Group. This gets responses from smart people you may not know. Integration is seen as a key to success in 2010.

9. Six Social Media Trends for 2010
David Armano points to emerging trends that include establishment and enforcement of social media policies, encouraging competition and mobile social media replacing cigarette breaks.

10. Looking ahead to 2010 with Shiv Singh
Mary Ellen Slayter spoke with Shiv Singh about what he sees as the trends for 2010. They included the growth of social brands, customers’ impatience for mediocrity and the applification of everything.

11. Five Social Media Predictions for 2010
Joel Postman sees augmented reality going mainstream, location-based apps dissolving into features of social networks and more regulation of social media.

12. eMarketer Weighs In on 2010 Trends: Social Media & Paid Content
Debra Aho Williamson predicts marketers will need better measurement on earned media, the increasing importance of social search and the the growth of advertising on social networks. Paul Verna anticipates Twitter building its business in 2010, rather than its audience as it did in 2009. He also see the changing of online news content and the convergence of digital video as trends in the new year.

13. 8 Predictions for SEO in 2010
Rand Fishkin collects his SEO predictions for 2010 including the changes ahead for Google’s real time search results, the importance of personalized search and increased spending on SEO. If you are not well-versed in SEO, even just reading this post of predictions is a good primer in SEO.

You can also check out our 2010 B2B Social Media Predictions.

If you have written your own prediction post or you have read ones that we missed, please add them to the comments below.

Note: This post was a collaborative effort with the list compiled by Kipp and the summaries written by Jeff. And it only matters if you take issue with the list or the summaries. And because Kipp’s picture is at the top.

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Tags: 2010, B2B, social media, Social Media Marketing